UX research
Do researchers still need to take notes in interviews?
AI can’t (yet) capture all the data you need.
UX research
Thoughts on UX research and product discovery.
UX research
Give in-person research a chance
You might be surprised at what you’re missing.
UX research
Why the value of research is so hard to measure and what to do about it
How to show your worth when you create value through communication, not building things.
UX research
Can we still trust quant surveys?
AI is enabling new levels of fraud in online research.
UX research
Why every UX researcher’s new year resolution should be to create a viral video
This year, change how your organisation thinks about customers by putting them in their shoes.
UX research
Why product discovery is the future of UX research
Organisations need help figuring out how to build the right thing more than ever.
UX research
An AI prompt for creating recruitment criteria
Make it easier for your external participant recruitment partners to know who you want to speak to in research.
UX research
Why you shouldn’t run stakeholder interviews like you’d run customer research
A different approach gets the most out of this valuable source of insight.
UX research
How to get audience insights for free using the Reddit API
Using a Python script to collect posts which are then analysed by ChatGPT.
UX research
This is the scariest (and most exciting) time to be a UX researcher
How to cope when everything is changing.
UX research
Why researchers should think like marketers
Generating insight is only half of the story.
UX research
Why I don’t ask people to think aloud in evaluative research
Briefing people before they start a task leads to unintended consequences.