UX research
Why I don’t ask people to think aloud in evaluative research
Briefing people before they start a task leads to unintended consequences.
UX research
Thoughts on UX research and product discovery.
UX research
UX research teams should start with general-purpose AI tools
Most people underestimate how much can be done with a general-purpose tool and overestimate how useful specialist tools are.
UX research
Why participant recruitment is the biggest risk in UX research
How to defend against growing threats to research quality.
UX research
An AI prompt for creating discussion guides
If you’re thinking about how you can integrate AI into your research process, writing a first draft of a discussion guide is surely one of the most obvious places to start. * Writing a discussion guide usually takes several hours. * They follow a standard structure and set of guidelines. * AI
UX research
A practical introduction to market research, for UX researchers
It’s time to find out what those other researchers do.
UX research
Why researchers love writing reports
We all want to create things that feel 'heavy'.
Product design
Critiquing design is a researcher’s job
Years of observing real users give researchers a sixth sense for what will (and won’t) work.
UX research
Why your research isn't landing (and how to fix it)
The most common blindspot that UX researchers have is how they’re communicating the insights they’ve discovered. Too many people struggle to present their findings in a compelling way. They write reports that lack impact because they: * Don’t link what has been found back to the business challenge.
UX research
You should probably be doing more research with couples
The vast majority of qual UX research is one-to-one. But in reality, many products and services aren’t bought or used by just one person: it’s a couple making the decision. Just consider the data: * 71% of holiday bookings are made by couple or families * Partner influence is the