UX research
An AI prompt for creating recruitment criteria
Make it easier for your external participant recruitment partners to know who you want to speak to in research.
UX research
Thoughts on UX research and product discovery.
UX research
Why you shouldn’t run stakeholder interviews like you’d run customer research
A different approach gets the most out of this valuable source of insight.
UX research
How to get audience insights for free using the Reddit API
Using a Python script to collect posts which are then analysed by ChatGPT.
UX research
This is the scariest (and most exciting) time to be a UX researcher
How to cope when everything is changing.
UX research
Why researchers should think like marketers
Generating insight is only half of the story.
UX research
Why I don’t ask people to think aloud in evaluative research
Briefing people before they start a task leads to unintended consequences.
UX research
UX research teams should start with general-purpose AI tools
Most people underestimate how much can be done with a general-purpose tool and overestimate how useful specialist tools are.
UX research
Why participant recruitment is the biggest risk in UX research
How to defend against growing threats to research quality.
UX research
An AI prompt for creating discussion guides
If you’re thinking about how you can integrate AI into your research process, writing a first draft of a discussion guide is surely one of the most obvious places to start. * Writing a discussion guide usually takes several hours. * They follow a standard structure and set of guidelines. * AI
UX research
A practical introduction to market research, for UX researchers
It’s time to find out what those other researchers do.
UX research
Why researchers love writing reports
We all want to create things that feel 'heavy'.
Product design
Critiquing design is a researcher’s job
Years of observing real users give researchers a sixth sense for what will (and won’t) work.