Thoughts on UX research and product discovery.
UX research
If you’re thinking about how you can integrate AI into your research process, writing a first draft of a discussion guide is surely one of the most obvious places to start. * Writing a discussion guide usually takes several hours. * They follow a standard structure and set of guidelines. * AI
UX research
It’s time to find out what those other researchers do.
UX research
We all want to create things that feel 'heavy'.
Product design
Years of observing real users give researchers a sixth sense for what will (and won’t) work.
UX research
The most common blindspot that UX researchers have is how they’re communicating the insights they’ve discovered. Too many people struggle to present their findings in a compelling way. They write reports that lack impact because they: * Don’t link what has been found back to the business challenge.
UX research
The vast majority of qual UX research is one-to-one. But in reality, many products and services aren’t bought or used by just one person: it’s a couple making the decision. Just consider the data: * 71% of holiday bookings are made by couple or families * Partner influence is the