Phil Morton
  • Home
  • About
  • UX research
  • Product design
  • AI
Sign in Subscribe

Latest

An illustration of three ladders. The first has all its rungs, the second has some missing and the third has many missing.

AI

AI won’t make you an expert, but it will make experts better

Imagine you’re working on a project with two colleagues. One is a seasoned expert, the other is just starting out. Both have access to the same AI tools. Who do you think would benefit more? A couple of articles I’ve read recently suggest that it’s the more

21 Mar 2025
An illustration showing the difference between using lorem ipsum and real copy.

AI

Using AI to write more realistic prototype copy

I recently finished a project where I used AI to write 90% of the copy for my mid-fidelity concepts and prototype. In the ‘olden days’ of 2 years ago, you’d have to write all of the copy in your designs yourself, or resort to lorem ipsum. But what if

14 Mar 2025
An illustration showing a couple speaking to a researcher.

UX research

You should probably be doing more research with couples

The vast majority of qual UX research is one-to-one. But in reality, many products and services aren’t bought or used by just one person: it’s a couple making the decision. Just consider the data: * 71% of holiday bookings are made by couple or families * Partner influence is the

07 Mar 2025
An illustration of a rocket launching.

Welcome to Desk Notes!

Welcome to my new website and the very first issue of Desk Notes! I’ve been writing on LinkedIn for the past few years, sharing thoughts on research, design, leadership and career development. But LinkedIn has its limitations - posts disappear over time and while brevity is great, sometimes you

28 Feb 2025
See all
Phil Morton
  • About
Powered by Ghost

Desk Notes

Sign up to Desk Notes – my free, weekly newsletter where I share insights about product design, research and AI.