UX research
Why researchers should think like marketers
Generating insight is only half of the story.
Latest
AI
Voice dictation is the biggest productivity boost from AI that most people aren’t using
Why you should start talking to your favourite LLM more often.
UX research
Why I don’t ask people to think aloud in evaluative research
Briefing people before they start a task leads to unintended consequences.
UX research
UX research teams should start with general-purpose AI tools
Most people underestimate how much can be done with a general-purpose tool and overestimate how useful specialist tools are.
AI
Will AI really replace junior roles?
The case for hiring entry-level roles has never been stronger.
UX research
Why participant recruitment is the biggest risk in UX research
How to defend against growing threats to research quality.
AI
How to create an AI master prompt for any project
Giving the LLM all the context it needs.
Careers
Why and how to increase the breadth of your skills
Practical steps to add more variety to (and future-proof) your career.
Leadership
The Situational Leadership model
A useful framework for figuring out the right level of direction and support to give someone you're working with.
AI
11 ways to get better results with AI
Essential skills for a collaborating with LLMs.
Leadership
Yes, working through bureaucracy is your job
But good news: UX skills will help you do it.
Product design
Why everyone’s talking about ‘taste’ as the next differentiator
Human expertise and judgment is making a comeback.