UX research
Why researchers love writing reports
We all want to create things that feel 'heavy'.
UX research
Thoughts on UX research and product discovery.
Product design
Critiquing design is a researcher’s job
Years of observing real users give researchers a sixth sense for what will (and won’t) work.
UX research
Why your research isn't landing (and how to fix it)
The most common blindspot that UX researchers have is how they’re communicating the insights they’ve discovered. Too many people struggle to present their findings in a compelling way. They write reports that lack impact because they: * Don’t link what has been found back to the business challenge.
UX research
You should probably be doing more research with couples
The vast majority of qual UX research is one-to-one. But in reality, many products and services aren’t bought or used by just one person: it’s a couple making the decision. Just consider the data: * 71% of holiday bookings are made by couple or families * Partner influence is the